Urban Decay launched it’s new brand image alongside their new Naked Shaped palettes in August of 2025. To make the moment even bigger, we partnered with Dove Cameron. As a former Disney star turned musician, her own rebrand is one worth talking about. Her look and story made for the perfect catalyst for UD to tell the story of Naked Shaped—With these new palettes, you can transform your entire look. Dove shows us how she transforms in to her alter ego in this beautiful campaign, directed by Fred Pontcharra. For concept development, we partnered with an agency, and then led creative production & post internally.

Directed by Fred de Pontcharra / Photography by anairam / Produced by London Alley