TARGET
— GOOD & GATHER —
TARGET — GOOD & GATHER —
As Group Creative Director at Virtue, I led the creative team in the pitch, concept development, and production of this campaign. This time we were to introduce Target's flagship food brand, Good & Gather—their largest owned brand launch yet.
We created a suite of “snackable” content for use across channels—including stills, gifs, stories and a 30s commercial.
