As Associate Creative Director at Carrot, I led the creative concept development and creation for this campaign to introduce Clinique's BIY pigment drops. We took the edu-tainment approach, as these were a new concept in make-up born out of the popularity of "skincare meets make-up" products. Our challenge was to introduce this product in a way that educates the user on what it is, and how to use it, but to do so in a way that stands out amongst the boring beauty how-to's. Our answer? One part “visual recipe,” two parts quick-hit, Clinique chic beauty how-to.
