A no-compromise approach to eco-friendly beauty.

When Unilever tasked our team at Virtue to help launch a new naturals hair and body care brand to the market in 2018, we knew a brand that looked good at drugstore prices can’t possibly be good for the environment. Our way in? Demonstrate the brand's commitment to both beauty and planet by telling the story of our individual brand pillars in an emotionally resonant video series that embraced the lifestyle and aesthetic expectations of our audience set by their favorite indie brands.

Our vision for the brand was brought to life across all social channels as well.  Competing with some of the other millennial-pink brands at the time, we knew we had to launch with an aesthetic that kept people wanting more.  The account @lovebeautyandplanet served as a beautiful interpretation of the brand's playful tone of voice and colorful aesthetic brought to life through product images, quotes, lifestyle imagery and engaging stories.